I’m a designer with over 10 years’ experience creating work across training, internal communications, brand marketing, and digital content. A major focus of my work has been on the importance of purposeful design systems, market and brand strategies to continuously refine brands and the communities they serve. In my time, I’ve gained an understanding of how design and marketing contribute to engagement, communication, and organizational success. I recognize that design needs to solve a problem, support the message, and connect with the people it’s meant to reach.

My process is fundamentally based on design thinking, beginning with understanding the audience, the purpose, and what the work needs to do before executing. I’ve leveraged that approach to create brand systems, publications, campaigns, and digital assets that feel clear, intentional, and durable.

I’ve spent much of my career using design to strengthen communication, improve engagement, and bring structure to ideas that need to be understood quickly. Whether I’m building a brand, shaping a publication, or supporting a campaign, I focus on making the work feel honest, useful, and aligned from start to finish.

My experience includes brand identity, logo design, print and digital publication, visual storytelling, campaign development, and working knowledge of WordPress.