I’m a strong believer in hard work and continuous learning, which has led me throughout my career and attracted me to others. Throughout my career, I’ve delivered a variety of design work related to organizational training, internal communications, and brand marketing. In my time, I’ve gained a deep understanding of how design and marketing contribute to engagement, communication, and organizational success. A major focus of my work has been on the importance of purposeful design systems, market and brand strategies to continuously refine brands and the communities they serve.

I believe design thinking is a core element in shaping human behavior, values, connections, and aesthetics. My philosophy is that if customers can’t connect with a brand emotionally, it can hinder business performance. That’s why the right design, effective strategies, and marketing can solve such challenges. In my career, I’ve worked to promote a sense of purpose through design and strategies focused on connection and storytelling. I continue to refine my ability to develop impactful branding, digital assets, and experiential marketing campaigns, always with an emphasis on connection and storytelling. I see design and marketing as a tool to create a bridge between brands and consumers.

My expertise lies in creating visual narratives, ensuring that both brand and marketing strategies align with strategic objectives. Among my skill sets are brand strategy, logo design, branding identity, print and digital publication, and a working knowledge of WordPress.